In this paper, we will present the composition of current public demonstrations involving platform delivery workers in Brazil. The new regime of visibility, particularly digitalized, determined by algorithmic logic, has marked the new forms of mobilization of these workers. To this end, we will revisit the process of the platform delivery workers' strike during the pandemic period, in 2020, which had great repercussions in Brazil, as well as the following mobilizations of 2021-2025. We will analyze the mobilization and visibility actions of this movement, tracing the evolution of the movement and the strategies used particularly in social media. In the first mobilizations of 2020/2021, the demands were organized into 3 axes: the first related to economic return (increase in the value of individual trips and packaging/increase in the minimum value per delivery); the second concerned the core of the algorithmic management of the crowd (blocks and points system); and, finally, the third related to the safety of delivery workers. These axes brought together what they called the “basics,” which helped to build strong support amid the many disputes within the movement. 

Many studies point out that social media support from celebrities and politicians played an important role in the image of a “fair” movement, especially on Twitter (WEISS and DUARTE, 2020). In fact, the movement was described as “viral” on the internet, which helped spread the hashtag #ApoioBrequedosApps and increase the movement's online visibility. They ‘ve reached public opinion, particularly with an important projection of riders' influencers. In the case of social movements, can we affirm that online strategies can “burst the bubble” and be a decisive terrain for collective action to strive? How are popular movement's leaders are turning into internet influencers, and how does that constitute the new forms of collective action?

The methodology consists both in documental analysis of media reports and scientific articles, but mainly the use of computational social science methods to understand how delivery workers build mobilizations and the repercussions in social media. Our hypothesis is that delivery workers influencers are particularly important to burst the algorithm bubble and reach public opinion. In this sense, we will discuss if these influence strategies using social media are able to surpass their affordances and if the account for an important (if not the most important) action of engagement against the many disengagement strategies used by companies such IFood.