I would like to present my doctoral research, which consists of thinking about and responding to three correlated hypotheses: (i) Big Techs have managed to open new poles of value appreciation by selling mined data and conditioning the realization of the value of other goods to their own, earning on top of a new monopoly and the sale of goods that they do not even produce; (ii) this is only possible because they have established themselves as an Ideological Apparatus of the State, since by mediating sociability in neoliberalism they become an unavoidable terrain for the modern subject and; (iii) this scenario allows them to control and shift the course of the class struggle in a very precise way, while at the same time opening up strategic possibilities, since it weakens the capital production chain by concentrating so many productive and ideological mediations in a few sectors. With this, we would have a novelty of an Ideological Apparatus of the productive State that, in addition to allowing the ideological interpellation of subjects, also guarantees poles of value appreciation and capital accumulation. To understand this, we need to start from the context in which the flow of information and data produced daily becomes increasingly indispensable for social relations in neoliberal capitalism, so that digital platforms are centrally presented as necessary mediators of the most diverse social relations: work deliveries that are made online, food and transportation orders through mobile phone apps, personal contacts with friends and relatives in certain apps, online banking transactions and the purchase and sale of goods on various portals. In other words, today, platforms mediate the production of capital, the reproduction of the labor force, as well as the realization of the value of goods. Today, platforms behave as sociability that is indispensable for life in neoliberalism, so that they are also responsible for mediating the class struggle itself.